GenAI content

Summary

I led development of a GenAI-powered content design toolkit to create content at scale.

Situation

The traditional centralized model of content creation couldn't keep pace with rapid delivery demands or the growing need for AI-powered experiences.

Problem for Autodesk

Content design is a bottleneck with sometimes inconsistent content that doesn't support user adoption.

Problem for users

Inconsistent content slows down learning and creates frustration.

Approach

  1. Research user needs

  2. Build and pilot

  3. Improve and scale

Solution

  • An LLM-powered content toolkit

  • Dual-model approach using Cursor for developers and a web-based app for designers

  • Continuous testing for continuous improvement

Impact

  • Rapid adoption by multiple teams

  • Some tasks reduced from hours to minutes

  • Raw content improved by an average of 33%

  • Content teams across Autodesk

  • Recognized by leadership as paving the wave for AI integration across the broader Design team

  • Allocated headcount for new hires to expand footprint