AI design

Summary

I led development of a GenAI-powered content design toolkit to create content at scale.

Situation

Content designers were stretched, leading to developers and designers creating their own, inconsistent content.

Problem for Autodesk

Content quality and style varied across products, making the experience feel uneven and hard to scale.

Problem for content creators

People lacked a simple, reliable way to create content that followed our guidelines, so work took longer and results were inconsistent.

Approach

  1. Ran a proof of concept pilot with a standalone team

  2. Defined a simple, scalable structure for prompts and patterns

  3. Prioritised features and improvements based on real team needs

  4. Ran hands-on sessions to onboard teams and refine the toolkit

Solution and rationale

  • Dual model approach with a Cursor-based workflow and a Toolkit app

  • Integration with MCP-servers, shared rules, and examples

  • AI outputs grounded in real Autodesk context

Impact

  • Multiple teams using the Toolkit to self-support on content creation

  • Tasks now take minutes instead of hours

  • Automation of entire workflows