Portfolio

This is a small selection of some of my favourite projects.

AI tooling

I led development and operationalization of an AI-powered content design model to create content at scale.

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Shopify's checkout

Design leadership

I led design on Shopify's highest priority project to design and build a customizable checkout. 

It was successfully launched in 2022, with a value of hundreds of millions of dollars.

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The button components in a Figma UI Kit

Design systems

I led the creation of a new design system for Shopify's checkout. It's public-facing and has 1000s of users.

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A cartoon man thinking about shopping online and clicking a large Pay now buton

Content design

I wholesale revamped Shopify's checkout content. This case study focuses specifically on a new call-to-action that’s now ubiquitous in ecommerce.

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